Intel Steps Into Tablet Market

The Wall Street Journal

By LORRAINE LUK 

TAIPEI—Intel Corp. Wednesday unveiled plans to introduce more than 10 new tablet personal computer models that run on its own chips at the Taiwanese computer trade show later this month, as it seeks to expand beyond its PC stronghold into mobile devices, where designs from ARM Holdings PLC have become the standard.

The microprocessor maker plans to showcase the new tablet computers along with its PC manufacturing partners at Computex, which opens on May 31 in Taiwan. Asian PC makers such as Asustek Computer Inc. are also expected to showcase new tablets at the trade show.

Associated Press

Intel CEO Paul Otellini talks about tablet, smartphone and smart TV devices using Intel chips during Intel's Investor Meeting at Intel headquarters in Santa Clara, Calif., Tuesday.

The move comes a day after Intel reaffirmed a bullish view of the personal computer market and announced what it called a third major shift in its chip-development strategy, moving more aggressively to cut power consumption to target smartphone and tablet computers and streamline future designs for laptop computers.

Intel is launching a new set of chips, code-named Oak Trail, designed for tablet-style devices as it seeks to catch up with ARM Holdings, whose technology is offered by a number of licensees--including Qualcomm Inc., Nvidia Corp. and Texa.